First run is small · October 1
Three Jones Hat Co. caps lined up on the hood of a turquoise classic car
One guy. No shortcuts.

Three hats.
October 1.

I'm Jon. I couldn't find a hat I actually liked, so I made one. The first run is small. Join the list and I'll email you the day they're live.

Join the launch list

The line

Three hats · October 1
  • The Standard cap — cream crown, olive brim, black rope

    Standard

    Cream / Olive

    A hat that goes wherever the day takes you. Cream crown, olive brim, black rope trim. Throw it on and go.

  • The Gulf cap — cream crown with a navy brim

    Gulf

    Cream / Navy

    Cream crown, navy brim, same build that goes from the dock to the driveway without missing a beat.

  • The Blackout cap — black crown, brim and stitching

    Blackout

    Tonal Black

    Sometimes you just want it simple. One hat, no fuss, works with everything you own — tonal black, crown to patch.

Jon holding his young child at his market stand, hats displayed on the table
Three hats, one guy

That's the whole company.

No warehouse, no team, no support desk. I design them, I check every one, I pack the boxes, and I answer the emails. Nothing new gets added until these three are exactly right.

I want to still be making your hat ten years from now — not just selling you one today.

— Jon, founder