Jones Hat Co. started simple. I wanted a quality hat with designs I actually liked. I couldn't find exactly what I was looking for, so I decided to make it myself.

I'm Jon. I grew up loving the outdoors, spending time with family and friends, and enjoying the simple things in life. That's what Jones Hat Co. was built around. Good people. Good memories. Hats worth wearing every day.

I believe people deserve products they can trust. Not products built around trends or shortcuts, but products that are made with intention and built to last.

My goal is simple. I want every Jones Hat Co. hat to be worthy of your hard-earned money. If years from now it's still the first hat you reach for, then we've done our job.

— Jon Jones
Founder, Jones Hat Co.